Specializing in non-traditional wedding attire, BRIDE boutique in Echo Park, Calif., features vintage dresses, gowns by indie designers, and custom-made bridal wear by owner and shop curator Maria Luciana Diaz. Each piece is hand selected to provide the bride-to-be with a unique and affordable dress that acts an expression of their individual style and personality.

“BRIDE is very much about a modern woman with a fashion forward point of view.  We embrace alternative styles and a DIY aesthetic, and are here to fill that void in the world of bridal apparel,” explains Diaz.  With that ethos in mind, BRIDE stocks a range of high quality affordably priced dresses, from higher end designer dresses under $2000 to vintage dresses under $100.

Among the designers carried by BRIDE are:

 Holly Stalder
Peppermint Pretty
Makool Loves You
Ktjean
Julia Barbee
Bows ‘n’ Berries
Vante Designs

Diaz also offers professional tailoring services for all gowns, including vintage dresses, and  one-on-one consultations and fittings in a studio setting, available by appointment 24 hours a day.